Blue blood, white shirt

With the season just around the corner, today we are showcasing our new away shirt. We do so using a special supporter song created by Tiewai, titled "Blue Blood". A launch with an eye for Genk togetherness and talent. Something that extends beyond the lines of the pitch.

Delicate nod to culture and past

Four blue stripes show off on the front of the shirt, which, as in the logo, subtly allude to Genk's four mining shafts. Those who are alert will also see the title of the song - Blue Blood - as an important detail in one of the stripes. Another striking change compared to previous seasons: all sponsors are integrated into the royal blue on the shirt, creating a harmonious look. Itzu appears above the Nike logo, while Wilms and Carglass adorn the back. The inspection company ACEG/SPOQ is prominently featured on both sleeves.

Supporters behind the scenes and in front of the camera

In line with tradition, the shirt was designed for and by supporters: a competition was set up inviting GenKids, the club's youngest supporters, to submit a shirt design. This received a massive response, resulting in more than 200 entries. Then, together with OSV and Tribune Zuid, we sat down at the drawing board to choose and finalise the design. Furthermore, our supporters not only got behind the scenes, but also in front of the camera. The music video for the song includes supporters eating arrosticini together, and singing along to the song at the top of their voices. It showcases the Genk culture and highlights the blue blood running through the veins of our club and supporters. From now on, the song will be played at every home game when the players enter the pitch.

*The new away shirt 2024- 2025 will be available online and in the fanshop from Saturday.